Top 5 Social Apps Performance on Unified Platform in Central America Q1 2023

In the first quarter of 2023, the top social apps in Central America demonstrated various performance trends across downloads, revenue, and active users. Here’s a closer look at how TikTok, Facebook, Instagram, X, and NGL: ask me anything performed, based on Sensor Tower data.

TikTok saw a consistent increase in weekly revenue, peaking at around $170K in early February before stabilizing. Downloads experienced fluctuations, with a high of 1.36M in the first week of January and a slight dip to 985K by the end of March. Active users ranged from 43.6M to 47.6M, maintaining a relatively stable user base throughout the quarter.

Facebook experienced steady weekly revenue, peaking at $47K mid-January. Downloads were consistent, with numbers ranging from 637K to 729K. The platform maintained a strong active user count, fluctuating slightly but staying near 99M throughout the quarter.

Instagram had a dynamic quarter with revenue peaking at $7.4K in late March. Weekly downloads showed a steady trend, hitting a high of 633K in early January and maintaining around 557K by the end of March. Active users remained robust, ranging from 57.3M to 58.1M.

X exhibited significant revenue spikes, notably reaching $24.7K in mid-March. Downloads were relatively stable, with a peak of 678K mid-January and around 213K by the end of March. Active users hovered around 14M, showing minor fluctuations.

NGL: ask me anything had notable revenue fluctuations, peaking at $13K in early January. Downloads varied, with a high of 575K in early January and a steady decline to 114K by the end of March. Active users increased from 218K to 654K over the quarter.

For more detailed insights and analysis, visit Sensor Tower.